[play a game]

Great choice! We all need a brain break once in a while.

So, what’s the game?
It’s less than 3 minutes – you can do that!

I’m serious. If you get 2 out of 3 correct, I’ll give you 10% off any service that you book with me to use at any time. Swear. Honor code. Let’s go. Ready??

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A. How many companies were advertising on Facebook as of 2017?

  1. 1.5 million
  2. 950,000
  3. 5 million

B. How many companies entered the following year?

  1. 1 million
  2. 800,000
  3. 10 million

C. What is the definition of a social media “call to action?”

  1. A way to improve telecommunication flow internally at your work place.
  2. The part of a marketing message that attempts to persuade a person to perform a desired action.
  3. An informative method mimicking a film set on an online profile.


For question (A), the correct answer is #3: in 2017, 5 million brands were advertising on Facebook, and in 2018 – re: question (B) – the answer is #1: 1 million brands flowed in!

That’s a crazy amount of brands – no wonder you feel like you’re swimming in it! (drowning, sometimes? Let’s be honest – it’s ok. I totally understand!)

So how do we surface that flood of other brands and come out breathing and swimming and moving forward? We’re propelled by our audience engagement, led by the “call to action” and other social media strategies – as you saw in question (c) – “call to action” is “part of a marketing message that attempts to persuade a person to perform a desired action.” (answer #2).

Surprise: I’m giving you the 10% discount no matter your score. Why? Read on!

Getting people to choose you and your work is about finding why they want to connect (engagement) and what makes them follow through (reward)

Take what you just did: You connected with a game (engagement), and now you’re following through for the discount: that’s the reward.

So since you followed me on this journey here, I’d love to help you lead your clients and followers to your message in a way that’s fun and engaging.

It can be as easy as that!

Mention this game when you reach out.

That 10% discount is yours.


Thanks for playing!

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